Spicing up the culinary industry
The 'chefs' behind the project
I was the UX Designer for Hearth & Steel. I worked with five web developers to actualize the project over the course of one month after spending one month of research and design preparation as a class assignment.
The plights of a culinary artist
Most professional chefs do not have an efficient way to showcase their talent nor do they have a reliable way to craft their recipes.
Presenting the winning dish
The goals of Hearth & Steele were to provide culinary artists with a community to showcase tried and true recipes, as well as provide culinary artists with a platform to display their portfolios.
As part of the class project parameters, developing a mobile version of the site took priority. Once a mobile version was completed it was easily converted into a desktop site.
I interviewed and polled both amateur and professional chefs. Polling potential users on how they would use the site to their advantages and if they wanted to be all-inclusive of different types of culinary artists.
If you have any dietary restrictions, would you want to search for recipes meeting that criteria?
Our design features chef portfolios, would you want to include bakers and mixologists as well?
Key research ingredients
- 2/3 cup* of chefs interviewed use Twitter or Instagram to showcase their culinary feats.
- 1/4 cup* of chefs utilized a notebook or journal to keep notes on recipes.
- 1/8 cup* of chefs have culinary tutorialson Vimeo and YouTube.
- 1 cup* of chfes would be open to all types of culinary artists.
Preheat oven to 350F and note that no chef interviewed had an actual portfolio on the internet. With these take-aways in mind, it was clear that Hearth & Steel would be more than just a portfolio site. Hearth & Steel would become an inclusive community where chefs can share recipes and experiences. *(1 cup = 20 chefs; 2/3 cup = 17 chefs; 1/4 cup = 5 chefs; 1/8 cup = 3 chefs. Chefs provide no nutritional value and therefore should not be consumed.)
Preparing the dish
Now we're cooking
Onto the second course
Wrapping up the meal
What started as a simple portfolio site quickly grew into a massive culinary community. By working with developers, I've learned that there are some limitations in how quickly and app can be developed. I have also taken away from this project that my desire to solve many problems can debilitate the design process. For Hearth & Steel's future, I would like to see more support for culinary students.